As per researchers, restaurants are the most searched industry by people on mobile devices, outperforming other extensively searched industries including hotels, entertainment, and retail outlets, among others. Around 80% of consumers find it appropriate to search for restaurants through their mobile phones and see their menu options before deciding on whether or not they should choose a restaurant to dine at. If you ...

According to a recent study conducted by ABI Research, 52% of consumers would definitely use mobile coupons for obtaining discounts at local stores. This evidence tallies with the rapid upsurge in smartphone adoption, as consumers become increasingly reliant on mobile devices to help them with every area of their lives.

As technology has advanced, so has user ability to communicate effectively. SMS messaging allows businesses to communicate easily using assorted abbreviations, many of which are helpful when creating an SMS marketing campaign. Check out a few of these abbreviations and how they can benefit your business:

Perhaps a successful SMS marketing campaign is a challenging task for you if you consider mobile marketing in the ever-changing digital environment still to be relatively new. And while SMS has been around for an extended period of time, it never looked more attractive to SMS marketing. It is one of the nifty tiny platforms that is often neglected and utilized just why it is such an efficient powerhouse. Only because ...

You might have chosen the ideal location for your business along with the perfect menu and a dedicated team to provide excellent service – but, what efforts you’re putting into marketing your restaurant? SMS marketing services can help you attract new customers and turn them into your repeat customers. SMS or text marketing is an efficient and fast way to communicate with a wider audience and generate leads. While yo ...

As we move further into 2014, more and more digital marketing talk revolves around “big data” among other emerging trends. Companies have increasingly utilized the big data approach over the last few years, as the method has created a whole new genre of “personalized” marketing. The ultimate goal of the big data method is to develop one-on-one marketing strategies in hopes of maintaining lengthy, positive relationshi ...

One of the most important aspects of a business plan is an effective mobile marketing strategy. Anybody who has started their own business understands the problems inherent in such a major undertaking. A paucity of resources – be they personnel or economic – can hobble even the brightest start-up. On the plus side, such restrictions can promote creative thinking and lead to untapped sources of business. Compared with ...

In the wake of the devastating death toll and the tsunami that hit a number of years ago, urgent demands or calls were made for an early warning system. Indonesia has already committed to that system with the most significant loss of lives in the tragic event - probably more than 81000 people. In Jakarta, Indonesia, the development of this system is anticipated to be endorsed by other impacted nations and significant ...

Other amazing thing about text marketing is that around 90% of all the received text messages (SMSs) are read in as little as three minutes from being delivered. In addition, more than 90% of adults in the world own a mobile phone device, whether it is a smartphone or traditional headset. When we put all these statistical pieces of evidence together, it seems pretty clear that text message marketing is one of the mos ...

As mobile marketing tactics go, geo-targeting is highly successful, with consumers 30-300% more likely to click a geo-targeted ad compared to an untargeted one. This success rate has not been lost on the big brands, 58% of which employed geo-location strategies during the first quarter of 2013 – more than double the 27% of the previous year.Location-based marketing, also known as geo-targeting, is becoming one of the ...