Quick Response codes have been popular among mobile marketing strategists for some time. They can be used to link to web content or activate emails and text messaging. Posted out and about in relevant places, a QR code is a great way of giving consumers immediate access to useful information.But not all mobile marketing strategies are using QR codes. Some analysts have even gone so far as to predict its imminent demi ...

This machine is an easy-to-use SMS sender device that allows users to send bulk SMS in a jiffy. It collects information from the excel sheet and within a few minutes, sends information to the appropriate individuals. The Hitech Terminal Pro 255 is today's most sophisticated SMS advertising machine which is capable enough to send SMS to active mobile phone numbers in real-time. This machine can also transmit SMS autom ...

Many companies, so far, have not yet seen the advantages of SMS as a form of emergency SMS alert, especially if other systems already exist. For instance, a toll-free number or app which is developed specifically for reporting issues can definitely be helpful when it comes to an emergency. SMS almost always works in the occurrence of severe weather conditions or other emergencies that can make Voice Calls impossible. ...

Today, more than half of those making business-to-business purchasing decisions are using their smartphones to gather the information they need to understand which products and services they should choose. As time passes, that number is only growing, which means B2B mobile marketing is increasingly becoming an essential part of any B2B marketing campaign.

Mobile surveys serve mobile customers – and that audience is doubling year on year, which means SMS marketing teams need to get wise to the potential of the SMS survey or risk losing their edge.The SMS survey takes this idea further still, acting as an indirect form of advertising that also performs the function of market research. When a consumer feels engaged with the process, they are more likely to spend money. I ...

It is time for you to turn your single stay customers into trustworthy ones. You would want to make it their best ever experience so they can be your brand ambassadors to tell their friends about you or maybe they themselves can consider coming back. But how can you tap into a long-term, healthy relationship with a one-time guest? SMS marketing can help.

Efficiency is one of the focal whys and wherefores for small companies have to look at the SMS marketing system. SMS communications have a sweeping rate of more than 98%, according to the data provided from a source. The rate of response for messages is in between 40% to 50% as compared to 6-10% rate of emails. However, there are other subtle reasons why text messages are an appropriate option.

Personalized mobile marketing strategies are set to become the preferred method of targeting increasingly niche audiences. According to a recent survey published by Econsultancy, personalized desktop campaigns are being run by 43% of companies. Only 13% are using the same for mobile devices – but industry analysts expect all that to change over the coming year. Around 54% of companies who responded to the Econsultanc ...

Mobile app development is currently dominated by Android and Apple, who have roughly an equal share of more than two-thirds of the market. But as the range of mobile devices on offer increases, HTML5 apps that work on all devices are becoming more appealing, both to users and developers. Apple’s native apps are still out in front in terms of quality – but the gap is closing, as HTML5 apps constantly improve their use ...

The CTR has a lot of potential to be high for both email marketing system and SMS marketing system - but it entirely depends on your call to action. A Call for Action determines the click frequency of each campaign you run. The average rate of clicking an e-mail is approximately 3% to 5% - which means your e-mail has been opened and the user has followed the CTA link. A good call to action enables the customers to k ...