Widespread mobile technology have increased customer service expectations. Recent research conducted by KANA Software found that 5% of 18 to 24 year olds check their phone every minute – an alarming figure indicative of an almost pathological reliance on connectivity.But they’re not just checking their phones. They’re using them as portals through which they can lodge complaints, and they expect their complaint to ...

Technology has grown so rapidly in the past few years that businesses are now able to enjoy various means of electronic communication, making it easy to respond quickly and more efficiently in the workplace than it used to be. At this time, messaging apps are becoming very popular among not only consumers but businesses and employees as well. Nevertheless, email and SMS text messaging remain the leading choice of cor ...

Nowadays, there are so many ways of marketing that people are using to promote their business. Some businesses are globally recognized while most of the companies are location-based. And for that purpose, people are preferring location based mobile marketing techniques to boost their business in a short time for good returns. Here we are going to share some paybacks that you can get by choosing location-based mobile ...

Are you looking for SMS marketing services for your business? If so, you might also be thinking that whether people using this kind of marketing services are getting satisfying results or not. Before you contact any of the famous vendors for SMS broadcaster machine, there are various obvious points that you need to consider prior to investing in this marketing strategy. Read on to learn about them!

Texting, on the other hand, is quite an immediate way that allows the customers to get in touch with your company anytime they want. Your customer service representatives, when trained and equipped with the latest technology SMS cell broadcast solution, can get hold of customers faster while providing them an engaging, personalized experience. The need for waiting times on hold will be eliminated, making customers ha ...

Okay, so you amassed a substantial SMS marketing list, but what about retaining said list? After all, creating a list is one thing, but keeping it is something else! Check out five of the best practices for retaining your opt-in marketing list and use them to create effective SMS marketing campaigns:

While companies continue to use mobile marketing tactics to promote and expand their businesses in the U.S. and in the U.K., the mobile marketing industry across the pond continues to trail its U.S. counterpart. It seems everyone in the U.S. has a smartphone attached to their hand, which they use to send texts, make calls, look up information, browse social media and make purchases among many other activities. Smart ...

Strangely enough, small businesses are not that confident that they can win this game out against the leading guys in the industry. There exists a notion, which is false, that the modern marketing platforms, including SMS marketing services, are for large-scale business and require extensive budgets.

There are some other evident factors that should also be taken into account when deciding whether you should launch an SMS campaign or mass messaging via voicemails, such as nature of your content. If your mass-messaging campaign will include sensitive and personal data such as company proprietary info, recipient’s social security number, and other confidential information that should not be viewed by anyone else, th ...

We live in a digital world where calling is not the only way of communication. Instead of taking the time and pounding the phone over and over again, the companies are now using mass texting as a great way to get in touch with their target audience. Whether you choose bulk SMS or mass calling, you should acknowledge that both are effective means that businesses, community organizations, and non-profit institutions ca ...