Five Overlooked Mobile Marketing Tips. Marketers need to first remember that mobile is no longer the future, it is here and it is now, so mobile marketing tips are crucial. According to a Pew Internet study, 56% of Americans own a smart phone and 34% own a tablet. Research predicts that tablet sales will increase by 59% this year and eventually outpace PC sales by 2015. So getting your mobile strategy right has never been more important for sales, however marketers are failing to turn traffic into conversions for several reasons.
According to AOL/BBDO, mobile advertising performs poorly on key ad effectiveness metrics because the majority of messages are not relevant to the use at that time, are easy to ignore or get in the way. Brands and marketers make the mistake of releasing content that is not geared specifically to mobile devices.
Instead consider these five overlooked tips for some additional ways to maximize your mobile marketing strategies and get the most bang for your buck:
Create a Mission Statement: A developed mission statement can provide purpose and planning for mobile marketing efforts and minimize unnecessary spending. Decide what you want to accomplish and stay on track with your mobile marketing principles. Planning and sticking to that plan is a key to success.
Measure Your Effectiveness: Start measuring targeted pages before the campaign, and measure results throughout. Also, understand how mobile devices work and view your campaign across different mobile devices. Interact with the ads from the standpoint of a prospective customer. Don’t start a new campaign until you’ve had a chance to measure the first one.
Know Your Audience: Use the power of SEO. Know what’s being searched and where. This can give invaluable information to better target your audience by knowing a customer’s location (location-sensitive marketing) to optimize the ad experience and its relevance. If you’re not an expert on mobile audiences, consider hiring someone to help with your mobile marketing strategy to properly identify and address audiences.
Crafting Your Mobile Message: Keep messages short and easy to understand – avoid wordy descriptions and trails of landing pages. Also, optimizing your website for mobile is an excellent way of improving your traffic/conversion rate.
Slow and Steady: Rome wasn’t built in a day. Until you’re a pro, take it step by step. Research, plan, execute, measure and adjust. Let this cycle drive your mobile marketing efforts.
The more targeted and deliberate your mobile marketing efforts, the better off you’ll be. By treating mobile phone use and tablet use differently, you can then become more acquainted with how an audience uses their mobile device and then use the right advertising tactic depending on the mobile device.