Technology has grown so rapidly in the past few years that businesses are now able to enjoy various means of electronic communication, making it easy to respond quickly and more efficiently in the workplace than it used to be. At this time, messaging apps are becoming very popular among not only consumers but businesses and employees as well. Nevertheless, email and SMS text messaging remain the leading choice of correspondence for most companies. There have been studies which show that the use of email for the purpose of daily business communications is on the lower side for the past five to ten years, but according to HubSpot Research, email still remains as the top tool of choice for internal communication.

Just as email, workplaces also tend to embrace text messaging as an alternative way for interoffice communication. Different surveys showed that more than 80% of professionals prefer to use texting as a real-time communication channel when collaborating on their projects – and around 70% of modern-day employees think text messaging improves team collaboration and should be implemented in the workplace.

Obviously, both channels, email and texting, when used under the right circumstances, can help benefit your business. Below, we are going to share some tips on when to use each so as to maximize the communication potential in your workplace.

Sending bulk SMS or text to your current customers as well as prospects depends on the type of relationship you have with them, such as whether you have gotten their permission through opt-in.

When running your text marketing campaign, never make cold calls through texting because most of the people think of text messaging as personal communication and you have to respect their privacy.

Never send text messages to individuals you’re not connected with through opt-in because your prospects may have an invasive perception about your business.

Pushing a promotion or offer through the SMS blast isn’t a perfect and professional way to attract prospects, so pay careful attention to it.