In addition to utilizing the smartphone as a mobile marketing platform, manufacturers and companies have found that tablets are another key component in mobile marketing advertising. Tablet use has increased considerably over the last few years for numerous reasons other than a drop in price, as they are useful to a wide range of businesses and institutions.

While it took the mobile phone industry 14 years to get where it is now, tablets did the same in a mere four years. Tablets simply offer a broader spectrum of uses, and therefore more mobile marketing applications . The device is appealing in terms of business and home use because it functions as a highly-portable computer with a bigger, higher-quality picture. It’s much cheaper to provide a classroom of students or a group of employees with tablets instead of laptops.

Businesses and advertisers must adjust to assure their sites, clickable ads and other features are available on this increasingly popular and efficient mobile device.