How to do SMS advertising marketing in the store. If you want to entice customers to opt-in to receive special offers, promotions, and store information, then you need to get creative and diligent about getting your SMS mobile marketing while they are in store! That means advertising your SMS marketing campaigns anywhere it seems most appropriate and engaging. In-store displays, product tags, coupons, receipts, and even floor mats are just a few ideas for placement.

To hone in on proven tactics, it would be prudent to take a look at what other brands are doing and how they’re becoming successful in building their SMS text advertising lists. ACE Hardware, for example, has created well-designed and well-placed signs throughout their stores to grow their SMS marketing lists…and it’s working! But just as important as the design and placement of advertisements is the incentive provided for customers to opt-in. Brands must make it worth a consumer’s while to give up their personal information. Customers want to know that they will be engaged with appropriately, respectfully, and be given exclusive opportunities to earn rewards and save money via creative SMS marketing campaigns.