SMS marketing should form a central part your overall strategy. An effective cross-channel marketing campaign is like a great band or sports team: synergistic. Every part of the machine should work together in concert to create something that resonates across phone networks, optic cables and even good old-fashioned billboards.SMS Broadcaster is where those vibrations so often start trembling, so it is a sensible place from which to launch your multimedia assault.

Social media hounds visit your SMS messages, where they can sign up to an SMS campaign that sends out a text promoting your social media… and on and on. Think of it as a marketing feedback loop and you won’t be far off the mark. With UAI COMMUNICATIONS's new SMS Broadcaster, creating this loop has never been easier! Bottling that perfect storm of product, program and audience is no cakewalk.

Creating a dynamic experience for your visitors means incorporating advertising – anything but huge blocks of boring text. Keep your words short, sharp and witty. Learning how to be short and sweet is necessary for SMS marketing, so why not transfer those skills to your Facebook page and website? Sure, use social media to expand on your text messaging campaign, but don’t make your customer-experience an exhausting one.