4G SMS Broadcasting Mobile Marketing Trend, It’s now proven that businesses adopting mobile marketing into their digital marketing strategy have better chances to rank high among customers. This gives the marketing trend-watchers a firm ground to come up with the following recommendation: go mobile or go home. But before we dive deeper into 2020 mobile marketing “adapt or die” trends, let’s take a brief journey back and see how mobile marketing thrived over the years. Here are the key trends in mobile marketing.

Marketers are constantly putting efforts to discover new and profitable channels for reaching out to customers. With the increasing number of people using smartphones, mobile marketing revolutionizes the traditional ways of enticing customers and becomes a hot marketing trend. So it’s essential to know what are mobile marketing trends for successful digital marketing strategy.

Mobile devices are now an integrated part of our lives. In the decade of smartphones, the prevailing majority of people spend a full quarter of their day on their mobile devices. That’s because people prefer to access all the data on the go. So, for example, one type of mobile marketing, SMS marketing is allowing you to put marketing messages directly into the hands. This is what mobile marketing is all about.

Did you know that mobile devices account for over half (57%) of all organic search engine visits? Whereas, 40% of people search only on a smartphone. Google drove 95% of all US paid search ad clicks on mobile. For a better insight of mobile search current trends, let’s see the numbers below.

Artificial intelligence breaks through B2B mobile marketing faster than the speed of light. It becomes a leading trend in B2B mobile marketing. AI helps B2B marketers to understand customer behavior and adjust their mobile marketing strategy to their needs. B2B companies integrate AI technologies into their mobile marketing campaigns to provide more personalized offers and thus, increase traffic and boost revenue.