Many entrepreneurs or companies find it challenging to decide which one to use. There are a plethora of rivals and reaching your target audience is critically important. So, when should you use SMS, email and push notification? There is no definite reply, to be honest. In different situations, each way of informing a customer is better. We have compared SMS notification and push notification here on this single page ...

Mobile Marketing and Consumer Privacy. The boom in targeted advertising for mobile devices has brought with it a new set of customers concerns about privacy and ethics. Mobile data collection frequently includes location-based information, with some apps requiring access to users’ GPS co-ordinates. Others ask for contact lists or directory information. While the huge leaps made by mobile marketing strategies[BC1] oft ...

With a staggeringly high open-and-read rate, SMS is the single best tool in any text message marketing campaign manager. It affords them the opportunity to build a one-on-one relationship with customers, gathering crucial personal data that can help them create more targeted mobile marketing strategies. But the power supplied by SMS comes with a responsibility attached. This post explains how to balance successful re ...

Almost five years back, hundreds of websites related to technology had been overwhelmed by titles such as why beacons are the future of customer engagement. In the event of you being missed, the beacons are small, wireless battery-powered devices which send Bluetooth signals to the nearby smartphones. We finally found the secret sauce for the proximity marketing, thought marketers of retail. The proximity of marketin ...

Rules for SMS Marketing – Some Common Mistakes to Avoid.SMS text messaging is quite an efficient marketing tool when it comes to launching your campaigns. However, if you don’t pay proper attention in setting up everything professionally right before pressing the send, your list of prospects and potential customers will receive an error-filled text message that can damage your credibility and make the clients think o ...

Mobile Marketers Can Focus the Budget. According to the Pew Research Center on American Life, more than 90% of American adults now own a mobile phone and over half of all adults own a smart phone. This is no surprise, considering that more than half the entire world currently uses mobile technology. As the mobile economy explodes, marketers are finding it increasingly difficult to compete for consumers attention. Cre ...

SMS Broadcaster to Alert Pedestrians of Surroundings While Texting.For SMS marketing purposes, the technology has some exciting implications. With the use of geo-targeting, stores could wait until consumers’ cameras are within range of their outlet before sending a text. Imagine reading a text as you walk down the street, and being able to see the retailer in the background. Creative minds in charge of mobile marketi ...

The Journey of SMS Text Messages Now and Beyond 2021. SMS has remained the test of time even after more than 23 years in the business. But the issue arises, where to go next to the most popular messaging platform in the world? SMS has been competing with instant messaging services like Facebook Messenger and WhatsApp in the last couple of years. However, with SMS's broad accessibility and numerous business solutions ...

Is it Possible to Predict Earthquake Early? An earthquake cannot be predicted in any proved manner. Geologists, however, are developing an earthquake early warning system, but much still needs to be done before an earthquake hits. One problem is that earthquakes do not behave consistently always; some signs happen at different times (days, weeks, or seconds before the occurrence), whereas those signs sometimes do not ...

Five Overlooked Mobile Marketing Tips. Marketers need to first remember that mobile is no longer the future, it is here and it is now, so mobile marketing tips are crucial. According to a Pew Internet study, 56% of Americans own a smart phone and 34% own a tablet. Research predicts that tablet sales will increase by 59% this year and eventually outpace PC sales by 2015. So getting your mobile strategy right has never ...