Many entrepreneurs or companies find it challenging to decide which one to use. There are a plethora of rivals and reaching your target audience is critically important. So, when should you use SMS, email and push notification? Th ...

Mobile Marketing and Consumer Privacy. The boom in targeted advertising for mobile devices has brought with it a new set of customers concerns about privacy and ethics. Mobile data collection frequently includes location-based inf ...

With a staggeringly high open-and-read rate, SMS is the single best tool in any text message marketing campaign manager. It affords them the opportunity to build a one-on-one relationship with customers, gathering crucial personal ...

Almost five years back, hundreds of websites related to technology had been overwhelmed by titles such as why beacons are the future of customer engagement. In the event of you being missed, the beacons are small, wireless battery ...

Rules for SMS Marketing – Some Common Mistakes to Avoid.SMS text messaging is quite an efficient marketing tool when it comes to launching your campaigns. However, if you don’t pay proper attention in setting up everything profess ...

Mobile Marketers Can Focus the Budget. According to the Pew Research Center on American Life, more than 90% of American adults now own a mobile phone and over half of all adults own a smart phone. This is no surprise, considering ...

SMS Broadcaster to Alert Pedestrians of Surroundings While Texting.For SMS marketing purposes, the technology has some exciting implications. With the use of geo-targeting, stores could wait until consumers’ cameras are within ran ...

The Journey of SMS Text Messages Now and Beyond 2021. SMS has remained the test of time even after more than 23 years in the business. But the issue arises, where to go next to the most popular messaging platform in the world? SMS ...

Is it Possible to Predict Earthquake Early? An earthquake cannot be predicted in any proved manner. Geologists, however, are developing an earthquake early warning system, but much still needs to be done before an earthquake hits. ...

Five Overlooked Mobile Marketing Tips. Marketers need to first remember that mobile is no longer the future, it is here and it is now, so mobile marketing tips are crucial. According to a Pew Internet study, 56% of Americans own a ...