The main goal of mobile marketing is to ensure the growth of users. As this audience grows, so do your chances of improving long-term ROIs. If every SMS marketing campaign included an incentive, the relationship between business and consumer would change for the better. Rather than making the consumer feel as if they are doing you a favor by visiting your store or website, incentives make them feel like you have done them a favor. And most people feel compelled to return favors.
The number of people who join SMS lists in order to receive incentives but remain on the list after they've bagged the goods may be as high as 98%. This statistic alone should make you cast aside any lingering doubts you may have about incentivizing your SMS marketing to grow moblie marketing lists.
In an age of free content, consumers have come to expect a few tidbits in advance of parting with their hard-earned, but it requires a certain level of trust on the part of commerce and, yes, an acceptance that not every individual will end up as a loyal customer.