Marketing Tips to Further Room Reservations in the Hotel Business.In the hotel and hospitality business, it is of vital importance that you should cater to your customers in order to give them a luxury experience. If you provide your guests with dedicated support, you are likely to have incredible reviews about your online listing. Since travelers trust reviews as good as personal recommendations from friends and family, you can share these amazing customer service stories with them to inspire more travelers to use your service.
With the arrival of every guest, your goal is to provide them a lavishing experience and turn them into your hotel’s loyal customer and brand ambassador for other guests. SMS marketing can help you accomplish this goal. Using SMS text marketing, you can send them booking confirmations and share important information when they arrive to stay, such as information about certain amenities, breakfast, parking, and transportation, etc.
SMS marketing services are also helpful in requesting reviews and feedback and are very fruitful in giving any business a boost. Further, you can run an SMS campaign to make your prospects aware of the limited-time incentives and promotions which can result in driving more traffic and revenue into your accommodation business. So, choose an SMS broadcaster and help your guests receive important text messages while creating a positive, lifetime experience.
When it comes to your hotel’s online marketing strategy, having a Google My Business (GMB) profile listing can easily make this list. According to research by Travel Tipper, you can expect a 50% increase in your website’s organic ranking and drive a substantial amount of revenue via room bookings when you have a claimed GMB profile.
Setting up a GMB profile is pretty easy and simple too. It will just require the verification of your business credentials. Google will send a postcard in the mail to your business address that contains a special pin code and the instructions to get listed.