As the holiday season approaches, retailers have a fantastic opportunity to create memorable, personalized experiences for shoppers. Figuring out how to prevent showrooming will teach you a number of important lessons about your own business - and maybe reveal some flaws in your model that you'd never even considered. A combination of targeted mobile SMS marketing campaigns can help retailers wrest control of their market away from smartphones, and back into the real world.
Now you need to provide a personalized experience – it might just be the key differentiator between your outlet and the cheap-but-impersonal website. Providing better service is no quick fix, but if you want to know how to prevent showrooming in the long term, talking to your customers - and finding out what they need - is a good start.Building brand loyalty with mobile marketing campaigns requires retailers to up their game. In-store incentives, preference-based special offers – anything you can do to leverage attention away from competitors will help reduce the chances of customers using your outlet to window shop but not buy.