Which Mobile Marketing Tactics Should You Be Using? With a 98% open rate and a conversion rate of approximately 8.2%, according to a 2010 report by the Direct Marketing Association, mobile SMS marketing has become one of the leading mobile marketing tactics for new and growing brands. In one use case, Chick-Fil-A employed text message marketing to build their list of opt-in guests for a text message club, which is poised to offer specials and discounts for club members. Customers that joined the club immediately received a coupon for a free chicken sandwich, with a redemption period of 2 weeks from opt in. After only the first 5 days, a single Chick-Fil-A store received 564 opted-in customers to whom they can now continue to remarket.
With the growth of mobile and the success of so many use cases in mobile advertising, it’s no doubt that mobile marketing tactics must be utilized in both small and large scale marketing strategies. The question is: which mobile marketing tactics are suited for your brand and your target audience? Addressing this question and implementing strategies to test which tactics work best will become increasingly imperative in the developing mobile economy.