An increasing number of businesses have already latched on to the marketing power of social media, and some have started to augment it with mobile SMS marketing. But the cleverest trick in the mobile text marketing book is linking your channels to their mutual advantage. The web has unlimited reach, and text contact lists provide targeted opportunities to engage with customers. Mobile SMS lists can help you finesse your online strategy.
Are you using mobile SMS lists to grow your business? If not, you're missing out on one of the most effective marketing channels there is.
The first step towards achieving perfect campaign synergy is growing your mobile SMS lists. There are lots of ways to do this. It’s important to use a variety of web and mobile marketing strategies, so mix and match our tactics and watch your mobile SMS lists grow:
Find out what your customers preferences are. Let them talk to you through surveys and social media. Ask for profiles, and communication preferences - even if someone doesn’t want to be featured on mobile SMS lists, they might let you add them to your email list.Use social media to distribute web forms that will let them know about your business. Make sure they can opt-in to your mobile SMS lists directly from the form.Landing pages should be visually arresting, with a sharp, uncluttered layout. Keep the text concise and the graphics simple. People are more likely to keep browsing if your website is easy on the eye.