We live in a digital world where calling is not the only way of communication. Instead of taking the time and pounding the phone over and over again, the companies are now using mass texting as a great way to get in touch with their target audience. Whether you choose bulk SMS or mass calling, you should acknowledge that both are effective means that businesses, community organizations, and non-profit institutions can all benefit from in the same or similar manner. In fact, they are quite popular communication tools for organizations of all kinds in recent times, especially emergency services, health care offices, employee pools, and private social groups.

But one may think of which method is more effective for communicating with the customers and what makes a good choice for modern marketers. In this write-up, we will break down some of the pros and cons of using SMS text messages and phone calls to broadcast your marketing message, letting you decide on which channel is right for you. Let’s begin.

Text messaging is relatively a newer trend of doing marketing, compared to phone calls, but never mind the potential and effectiveness of this tool. Let’s have a look at some of the advantages and disadvantages of using SMS text marketing without any delay!

This might be the reason you decide to go for voice messages or emails but you will be happy to know that modern SMS broadcast tools like our HiTech Terminal allows for up to 1200 character text limit.