Why choose SMS marketing. Understanding the browsing habits of smartphone users will help you gain invaluable insight into your customers - and potential customers - wants and needs. By keeping a close eye on browsing habits and preferences, you well also be able to predict future behavior.Mobile advertising experts are able to look at where smartphone users are spending their web time, and target their campaigns accordingly.

smartphone ownership now accounts for more than 60% of the US mobile subscriber market. This means that the majority of the mobile marketplace consists of people with round-the-clock access to the internet, something which is of great interest to mobile marketing strategists.

Internet trends change by the day, and mapping the mobile marketplace is a full-time job. It's advisable to hire a mobile advertising manager to help you track these changes if you want to stay ahead of the game. Entice them to opt into your SMS list by giving them special offers. Yes, small, emerging platforms are worth a punt, but ignore the power of the major players at your peril. Remember, drawing business-defining conclusions on the browsing habits of smartphone users requires a large data set, so don't be afraid to engage with the most popular apps and websites.