SMS Marketing is sending promotional campaigns or transactional messages for marketing purposes using text messages (SMS). These messages are mostly meant to communicate time-sensitive offers, updates, and alerts to people who have consented to receive these messages from your business.

If this sms marketing definition sounds too complicated – don’t worry. This article covers all of the terms above that to give you a better idea of how SMS marketing can enhance your digital marketing strategy.

It’s no mystery that developing relationships with customers takes work. If you want to reach your customers, you can’t wait for them to come to you. You have to be proactive and go where they are.

Now, I don’t expect (or advise) you to go knocking on all your customers’ and prospects’ doors – that would be madness. But, you could do the next best thing.

As people become more attached to their phones, text messages become the most direct line of contact. This has made text message marketing, or SMS marketing, one of the most effective forms of communicating with customers when done correctly.