Your company will be held back by ignoring mobile power. We have already discussed in our previous articles about how customers live with the cellphones in their hands instead of at their ears nowadays. You might not want them to talk to your company, but you still want to communicate. But by themselves – by using SMS messages. These are the tips that marketers, especially those who do performance marketing, must use this year to improve their SMS marketing.

It is calculated that this year, 4.41 to 4.48 billion individuals will own a smartphone. That's approx. — every two out of three on earth. The onerous regulations on SMS advertising are one factor to keep in mind too. If you miss access to a customer's personal phone number, you will be in great difficulty. Thus, handle cautiously.

The sign-up bonuses offer a unique encouragement offer which will make people feel unique and want to subscribe to your texts. Special codes will tempt your customers that are sent only to SMS subscribers.

Would you like a specific number that is always related to your SMS messages? You do, naturally. And with a short code, you can. That is a number such as 98854 that sends particular messages to specific businesses. It helps you to identify and remember your brand. It also guarantees your customers that their campaign is trustworthy and committed at the end of their messages. And it's essential to appear as legitimate as possible in the world of fake news and cyber hacking.

That is done by creating urgency. Simple expiry date in the message invites subscribers to get registered or act more quickly than they would otherwise. If you work in performance markets, after all, you will not be paid without creating this sense of urgency.

Sending a message to a subscriber that is meaningless or unwanted can make them feel that you have just invaded their personal space. And it's a big no. Make sure that every single note you send is meaningful, relevant essential and available nowhere else.

If you don't regularly check your statistics, all this work is rather pointless. That implies to know who has opened your text messages and who has not. The truth is, some of your lists at least may no longer use their numbers. And this implies that you waste your hard-earned money by sending messages to those who do not even see them. It is then vital to make an effort to connect via another channel or tool such as SMS broadcaster machine with such customers.

Perhaps no one doesn’t love reading customized messages. And because an SMS feels more personal as compared to an email as well as a direct mail, your customers are really interested in a personalized or customized message. With their names, customers will react better to messages. Ask what type of information do you need from them and then send these messages when possible. You'll only be glad to receive the kind of messages they need to see.

Your message should show very clearly which action or measures your customers would like to take. That obviously means that the text message must end with an indication of the action or measures to be taken, including the purchase or subscription of a product in a newsletter. You should also include a deep link to your site and the way you communicate, such as your mobile number or email address.